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Over 35 years have passed since
the historic moment when Martin Luther King, Jr., delivered his galvanizing speech
entitled "I Have a Dream." In that speech, he expressed the hope that his
children might "one day live in a nation where they will not be judged by the color
of their skin, but by the content of their character." Explicit in this poignant
comment is the assertion that there are two fundamentally different ways of judging
others: either by relying on group-based assumptions, or by conducting an assessment of
the personal qualities of each individual. This view has been at the heart of most
social-psychological theories of stereotyping in social perception as well. For example,
in the influential models of Brewer (1988) and Fiske and Neuberg (1990), a fundamental
distinction is drawn between stereotyping and individuating or personalizing one's social
impressions (see also Allport, 1954). In this chapter, we review the evidence for two
qualitatively different pathways to social impressions, evaluate challenges to the
validity of such distinctions, and consider how the dual-process models of stereotyping in
social perception relate to other dual-process conceptualizations. We also consider in
some detail other aspects of stereotyping that involve the interplay of two qualitatively
different processes. The overall utility of a dual-process approach to stereotyping is
then evaluated in light of these considerations. |