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In attempting to make sense of
other people, perceivers regularly construct and use categorical representations to
simplify and streamline the person perception process. Noting the importance of
categorical thinking in everyday life, our emphasis in the present chapter is on the
cognitive dynamics of categorical social perception. In reviewing current research on this
topic, three specific issues are addressed: (i) when are social categories activated by
perceivers? (ii) what are the typical consequences of category activation? and (iii) can
perceivers control the influence and expression of categorical thinking? Throughout the
chapter, we consider how integrative models of cognitive functioning may inform our
understanding of categorical social perception. |