In R. S. Wyer, Jr. (Ed.), Stereotype Activation and Inhibition:
Advances in social cognition (Vol. 11, pp. 1-52).  Mahwah, NJ: Erlbaum, 1998
 
Stereotype Activation and Inhibition
 
Galen V. Bodenhausen C. Neil Macrae
Northwestern University University of Bristol
  
INTRODUCTION
  

Empirical inquiry into the social-cognitive dynamics of stereotyping has enjoyed a veritable explosion of interest over the past decade. The leading journals of the discipline regularly include reports of exciting new theoretical and empirical developments in our understanding of stereotyping phenomena. Indeed, several previous volumes of the present series were dedicated to a consideration of this work. This wealth of new knowledge presents some formidable challenges to researchers working in the stereotyping field. Foremost among these is the need to develop theoretical frameworks that not only can encompass and systematize the diversity of empirical phenomena that are emerging from frontline research, but also can provide promising directions for future empirical efforts and initiatives. Although no single theoretical framework is ever likely to do justice to the complexity of the emerging knowledge base, the time seems ripe to develop models that can account for a range of stereotyping phenomena by appealing to a reasonably parsimonious set of basic principles and cognitive processes. The present chapter represents a step in this direction.

The quest for theoretical integration, of course, extends well beyond the realm of stereotyping research and touches the very discipline of psychology itself. Many notable thinkers have lamented the fragmented state of knowledge in the field, sometimes excusing it as a byproduct of the general immaturity of the discipline. Kimble (1994) put this quite succinctly in noting that: "The knowledge of psychology is an array of bits and pieces without an organizing theme" (p. 510). In light of this rather sobering comment, it is interesting to monitor the flavor of contemporary debate on the nature of psychological knowledge. Is the discontinuity of psychological knowledge an inevitable consequence of its relatively recent appearance on the intellectual landscape, or is it possible to undertake a meaningful integration of disparate research findings based on the application of some core cognitive or computational principles? Although a unified theory of stereotyping may be ultimately elusive, it should nonetheless be possible to develop integrative frameworks that encompass a range of extant research findings and rely on theoretical principles and cognitive processes that have found widespread and fruitful applicability across a variety of phenomena in psychology and the related neurosciences. In the present chapter, we present just such a framework.

In recent years, some candidates for general integrating principles have been proposed by theorists who are optimistic about the prospects for a unified science of the mind (Clark, 1996; Kimble, 1994; R. Smith, 1992). Our belief is that these principles can also be usefully applied to enhance our understanding of a variety of issues involved in stereotyping and social perception. In the present chapter, accordingly, we incorporate these ideas into a general model of the influence of stereotypes on interpersonal impressions, judgments, and behaviors. The model represents a conceptual integration of stereotyping phenomena that brings together neuropsychological mechanisms, cognitive and motivational processes, and situational/cultural factors in developing an understanding of when stereotypes are influential in thought and action, as well as when they are not. Although emphasizing concepts of broad applicability across behavioral domains, the model we propose has obvious and deep intellectual debts to several prominent frameworks that emerged specifically from research on attitudes and social cognition.

In the following, we first briefly introduce the two main overarching themes that comprise the major emphases of the model we are proposing. Then we introduce the key elements of the model, drawing upon a number of existing theories of social perception. The bulk of the chapter is then spent developing the application of the integrating themes to an understanding of stereotyping and its avoidance. In doing so, we endeavor to show how general-purpose mechanisms can produce domain-specific insights, thereby advancing our understanding of the particular dynamics of stereotyping while simultaneously contributing to the development of theoretical coherence across psychological domains.

 

RETURN